Cultural Investment Shengshi Silk Road Convention & Exhibition

Our Projects

National attention! CCTV live broadcast of Zigong Lantern Festival

Time:   Visit:174

"It's so beautiful!" "Like for the lantern festival in my hometown!" On the evening of January 28, the audience's messages kept scrolling in the CCTV news live room. CCTV reporters from the main station walked into the 28th Zigong International Dinosaur Lantern Festival to show everyone Take an online tour of the lantern scene of the Chinese Lantern World in Zigong.

Song Qingshan, chairman of Zigong Cultural Tourism Investment, participated in the live broadcast as the recommendation officer of the lantern group. Together with reporters, he introduced the long history of Zigong lanterns and the production process, story background, and special highlights of the on-site lantern group to the national audience.


When talking about this year's "Internet celebrity" light group "Jingwei Goddess", he said: "This is the most popular light group for tourists this year. She deconstructs the fantasy of ancient people with modern aesthetics. The lamp with a height of 22 meters. The group is not only spectacular, but also small, ingenious, elegant, exquisite and long in details."


At the end of the live broadcast, Song Qingshan extended Spring Festival greetings to audiences across the country, and warmly invited everyone to come to the world of lanterns to experience the unique charm of the Zigong Lantern Festival.


The CCTV news client, Weibo, WeChat, CCTV and CCTV's cooperative media accounts were broadcast live simultaneously. According to statistics, the total number of views that night reached 2.634 million times, of which CCTV News Weibo was viewed 1.985 million times and read 4.05 million times. . The live broadcast received thousands of messages from netizens, and netizens were full of praise for the novelty and grandeur of the Zigong Lantern Festival. The netizen "It's Lin Lang" left a message and said: "Welcome everyone from the tribute lanterns! Zigong Lantern Festival is really beautiful!"


It is reported that in accordance with the requirements of the municipal party committee and the municipal government for the operators of the 28th Lantern Festival, Zigong Cultural Tourism Investment and OCT (Chengdu) Co., Ltd. jointly established Zigong Overseas Chinese Town Lantern Cultural Tourism Co., Ltd. to jointly operate the Zigong Lantern Festival and Lantern Output.


Under the premise of abiding by the relevant regulations on epidemic prevention and control, up to now, the Zigong Chinese Lantern World has received more than 100,000 tourists from all over the country, and the number of videos played on the entire network has exceeded 1 billion times, and has been on the central and national levels for many times. , provincial authoritative media, selected as the first batch of national nighttime culture and tourism consumption gathering areas announced by the Ministry of Culture and Tourism, has repeatedly ranked among the top ten popular scenic spots in the country, and has become one of the most popular tourist check-in places in the country.